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      <image:title>BMCA Ascent</image:title>
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      <image:title>BMCA Ascent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://bmcascent.com/about</loc>
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      <image:title>About - Brian Coleman</image:title>
      <image:caption>Founder and Managing Director, BMC Ascent I have spent more than 20 years on both sides of commercial problems. As a consultant, I diagnosed them. As an executive, I was accountable for solving them, with a sales target, a marketing strategy, a product portfolio or a major client relationship depending on the result. Nearly all of that work has been in Europe. I have been based in Brussels, Munich, Paris and London, and led teams and clients across more than 15 European markets. I work in English, French and German, and get by in Italian and Spanish. As a dual Belgian and American citizen, I am used to working across borders and business cultures, between a group’s headquarters and its country teams, or between owners and management.</image:caption>
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